74 identified the site for this new-build student accommodation block on a former surface car parking site on St George’s Close, close to the University of Sheffield’s academic campus, for client iQ Student Accommodation. 74 then masterplanned the building’s layout and led the planning process, seeking to maximise the development volume. As well as creating the architectural design – with implementation by Cunniff Design – 74 created a full interior scheme for the project, including bedrooms, wayfinding and amenities, combining to create a class-leading student accommodation offer.